October 28, 2012 by Melissa HarrisonFiled Under: Tips and How To's. Hi there, You’ll have to decide which social media network will work best for your specific business. People love to laugh. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. I like the way you think, simple. Likewise, just as it’s not necessary to blurt out your job title during a casual night out with friends, it’s also not necessary to be authoritative and stiff online. A content calendar can help with that planning process as well. You need to know if your audience are participants or promoters. Your small business needs to use social media to stay relevant in today’s day and age. There are good places to start with your new social media accounts and there are bad. Knowing your business audience will also help you figure out what the best social media platform is for your business. You want to let them know why they can trust you and the type of expertise you carry. Chances are, you have multiple types of customers. Give them that opportunity. Think about your audience using each social media channel you’re a part of. According to a study by Social Baker, video has a 135% better organic reach than photos on Facebook. Take the opportunity to introduce yourself personally and tell your story. You may end up with a whole new circle of friends and business leads you would have otherwise never have met! Find 4 examples of how to promote products with social media. Good luck out there! A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. First, I would start by developing your target audience/personas. Eventually that gives way to the inquiry stage which increases the chance a customer will do business with you. It’s all about your customers–whether we’re talking sales, services or social media channels. Keep it conversational. Many social media groups allow you to introduce yourself, who you are, and what your business does. Go social! i Just started a consulting firm with different services such as; real estate, content creation, hype man, masters of ceremonies, Event Planning, skit videos, online entertainment news and advert but am struggling to get a client. Think of ways to gather email addresses to start building your list and then focus on the social media channels where your potential customers hang out. I’d be happy to chat about this if you’re interested. I’m sure like many you’ve experienced challenges starting your small business. Not just any web design though, web design with purpose. Be informative vs.sales-y. Thank you. Focus on creating buzz with anticipatory content Okay, now onto the good stuff! Social media is a big part of that. The best way to make a name or your business on social media is to be present. Email me tips to help grow my business online. I just started Electricals wiring maintenance and installation works. Leave push marketing out of it. 1. Video has 135% better organic reach than photos on Facebook. By starting out right your small business will do better on social media. Once you know your audience then your life will get a lot easier. Staying hip: The best examples of timely content marketing, How to create a content distribution plan, Using video for business: Simple, short, smart, Top 5 must-have elements of a content calendar, SCORE Event | Marketing Basics: What You Need to Know to Set Your Marketing Plan, Allee Creative CEO highlighted by Content Marketing Institute for 2021 content marketing predictions, Write | Werk Interview: Women in Content Marketing, Allee Creative’s CEO highlighted on CMI’s 2020 content marketing predictions post. Now expand on their details: what’s their occupation, where do they live, who are their friends and what is the… I have written some guides to help you make the most of creating new social media profiles for: There’s also Google+ which doesn’t have a large reach but can help some with your search rankings. Show genuine interest in your audience and they will do the same for you. Thanks for subscribing! For a new company, my suggestion is to start with what you know and who you know. Creating content with the customer in mind When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. Required fields are marked *. If you ask a good question that piques people’s interest then you may even get some discussion. Get helpful tips to grow your business in your inbox every other week. Pioneering companies are bringing social e-commerce back by integrating sites like Instagram with websites that look similar to the social sites users are familiar with (e.g., Pinterest).. Blurring the lines among social media, websites and e-commerce means these important marketing methods are no longer stand-alone components. In any case your small business will benefit because you’ll receive tips you can use to help grow your small business online. YouTube has grown for years and now Facebook video is also popular. Set the guidelines; set the social media websites, and introduce your employees to social … Both parties can ask each other questions, repost each other’s content and work on forming relationships. With a properly formed social media post and a regular schedule, you’ll start seeing results on social media. Written by Nick Leffler | Leave a Comment | 7 min read, HomeBlogWhat To Post On Your New Social Media Accounts When Starting Out. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Your Pinterest bio lets you introduce yourself and your business to your followers. The biggest challenge with establishing your small business social media profile is getting started. To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media. Use them religiously once you start putting your social media plan into action. Ask questions and respond when they answer. People connect with people which is why introducing yourself is always a great idea. If you’re going to be ‘that guy’ that broadcasts about yourself, your position and how much money you make, no one is going to talk to you. Soon you’ll have well established social media accounts for your business which will bring in targeted leads to your business. Before you start doing anything with posts or even setting up your accounts, you’ll want to know your audience. Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency. Thank you for your submission. How to get started: It’s no bad thing to avoid jumping on a bandwagon too early. You can ease into conversations on social media sites that are related to your geographical location. Like any other form of marketing, social media for businesses can be a real challenge. Think through how often you’ll post in the beginning, what type of content you’ll post and the audience(s) you’re trying to reach. Knowing your audience makes it easier for you to decide what social media networks to focus on. If you ask some questions with your new social media accounts then you’ll start engaging people. You want to find out where your audience hangs out online. An explainer video is a great way to explain to people how your business works if it’s too complex for words. As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. If you’re just not sure about some of these steps, you’re not alone. You can do any type of video, though. Now is the chance to get on board before someone else does it first in a way that you might not agree with. Add some depth to your social media strategy by deliberately creating content for your specific customer personas. Social media is another challenge if you haven’t done it before. Social media is meant to be fun and entertaining. Let them know you’ve started a company. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Want to #market your new #beauty product for free? Just as you don’t want to sift through drawn-out introductions, information and text, neither does your audience. At the end of the day, social media isn’t going anywhere. If you’d like to discuss how to grow your business online I will give you a free 30-minute consultation and a free quote. I’d be happy to chat with your needs if you’re looking for services. Something went wrong. The piece reminded me of the advice that I give to business owners and companies looking to get into social media: “Picture yourself at a cocktail party. Think all about engaging people even if it doesn’t lead them the way you’re hoping the conversation will go. And are you the best person to provide it? They are still just as popular but just not talked about as much. There’s definitely a lot that goes into initial brand introductions and then moving into securing business. On social media, customers and businesses can directly interact. Choose the Right Platforms The goal with this post is to help you start on the right foot. Keep your social media interactions focused on what your customers want. Your email address will not be published. You can’t set up your profile, start posting promotional messages about products or your business. Major social media networks like Facebook and Twitter will make sense for a large number of businesses, but not all. Social media listening is just as important (if not more so) as your initial content. If you’re selling a food item to consumers then LinkedIn might not make as much sense as Facebook or Instagram. Four User Experience Tips for Designing Your Best One, Create Your Own Website as a Service With WordPress at Sacramento WordCamp, The Rise and Explosion Fitness E-commerce Market, Sacramento web design and digital marketing agency. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Social networks like Facebook and Twitter have rapidly become a winning space for companies that want to promote their sites. Please check your entries and try again. Keep it breezy. If each product is unique, document each one and show the finished product. Good luck! You can share your personal story and your personal self. Please check your email for further instructions. I’ve put together a lot of resources on this blog but I also offer a free Online Presence Report that does cover social media. Why the need to differentiate? The following sections will give you some ideas on what to share on your business’ new social media accounts. On the other hand, failing to respond may result in customers feeling indifferent about your brand, which means you won’t receive word of mouth advertising and a positive image in social media. Videos and pictures do amazing on social media so they’re a perfect way to start out your business’ new social media accounts. If you ask questions and let others in and give them the chance to lead the conversation, you’ll most likely make a new friend.”. Follow the one-in-seven rule. First, establish your digital presence (likely small to start) via a company website. It’s hard to grow an audience, create … Engagement with video on Facebook is extremely high, higher than any other type of media on Facebook. What might be cool on Twitter won’t always work across the board. The best way to make a name or your business on social media is to be present. That’s why you have to put together a few ideas and do it. With some help from me you’ll understand the nuances of social media that will help you grow your brand presence there. A good laugh will help connect you with the people you’re trying to reach. I just started an event management company. To be effective however, content published and promoted via social media needs to be created with the audience in mind, which is why it’s important you first understand who you’re trying to communicate with and where they hang out online. Your email address will not be published. Send then a link to your website (or social media channels) and ask if they’d be open to joining your mailing list, following your page(s) and spreading the word about your new company. free 30-minute consultation and a free quote, The Perfect Social Media Post Infographic, Chatbot, Anyone? You can watch how things develop, see how other people do it and learn from their mistakes. You may not have thought about your audience or haven’t had time to think about it which is understandable. Thanks for your note, Flo. Mix it up now and again but never let your social media presence become only about you. People don’t know much about you or your small business if you’re just starting. And … Define Your Audience Just like any market or product, social media is made up of different audiences. To get started, think about your “ideal” customer. Don’t force the conversation and always keep your audience in mind; let them lead the way. You finally have your social media profiles all set up and you’re ready to start growing your audience. It doesn’t have to be behind the scenes to be a video. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. If you don’t know who your audience is then life in business won’t be easy. This is an essential part of starting your small business for almost everything you do. What makes you great at what you do? It will help give others ideas on what’s possible with your product. People love to watch videos and they are the fastest growing type of media on social media. To take it to another level you could even put together a behind the scenes video. Try to connect with your target on a personal level. Simple – we appreciate any suggestions you may have thank you. Melissa Harrison is CEO at Allee Creative. Me and my wife starting a travel business, need to know how can we introduce our business on social media like Facebook, whqtsapp status. Yes, it can be a great tool for business, but keep it light and natural. Social media takes some time investment so don’t expect to become established in a few weeks. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. Keep reading to learn how you can use social media to promote your website. Privacy Policy | Terms of Service | Affiliate Disclosure. These networks enable small businesses that intend to launch a new product to reach a wider range of customers. Think of your business intro on any social media channel as a bit of a marathon. Everyone wants to know who they’re supporting. don?t ignore this on social media. Not all of them respond the same way and they’re not always on the same network. How do i introduce my business to people out there, so i can get clients. Hi Anele, When you know the figures, it’s easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. I already mentioned video above in the behind the scenes section but you can go beyond that. It wasn't so long ago that social media was a completely new thing. Even if you solicit business nationwide, maximize your local exposure. There’s nothing worse than starting your relationship seen as a spammer. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Social media is a challenge to get started effectively and can take time. Getting started or “introducing” your business to others by using social media is really no different than what you would do when you meet someone new. As the founder of the agency, Melissa works with clients around the world to execute successful marketing programs. Now that you have some social media profiles set up, what are you supposed to post to them? Don’t focus on a goal you have ,though. By targeting the right social media network, you’ll save time and be more likely to reach your target audience. Document the process you went through to make it. How can you help? Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. Get ready to join some groups on Facebook and LinkedIn. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations 3. free or low-cost- many forms of social media are free for business, and paid options are usually low-cost 4. personal- social media allow you to communicate on a personal basis with individual customers and groups 5. fa… Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. Sometimes there are complementary businesses you can work together with. How to reach social media. As a business owner, you wouldn?t launch a new product onto a more traditional marketplace without some in-depth market research first ? We work with you beyond that to design towards your project goal. The relaunch generated more than 350 million Twitter impressions and 500,000 new Facebook fans.. 4. Setting up social media accounts is a lot of work so you don’t want to do it unless you’re sure it’ll be helpful. Your customers and clients want short and snappy information. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. Hi Adebayo. What interests them? Take the opportunity but always read the rules of groups you post in before you start posting. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Once you have your initial social media channels set up, it’s time to think about what to say (content calendars are perfect for this and a rock-solid distribution strategy will also help). One post with a picture won’t do it justice. Invite them for coffee or a phone chat to talk more about what you do. Then, start reaching out to people you already know in your network. There are a lot of entertaining things you can post and of course visuals are always appreciated more than text. The story of you and your brand are important to people. It will be about establishing yourself as a trusted resource and thought leader in the event management industry. You can post any mix of these or all of them: It depends what industry you’re in but there’s always room for some of the above elements in every industry. Social media marketing has many advantages: 1. broad reach- social media can reach millions of people all around the world 2. ability to targetparticular groups - many forms of social media (e.g. #2: Work Your Locality. Knowing your audience is key to succeeding in business social media. Hi, Janelle. I want to help your small business get established online. Create profiles on multiple platforms as long as your target audience is … The best way to get your blog seen is to share it on your own social media platforms. Look at the demographics of major social platforms and you’ll see where you can be the most effective. Connections come from listening. In addition, about 43 per cent are much more likely to recommend your product or service to friends and family as well as promote it through social media. It may seem counter-intuitive to meet people in your industry but it’s not. Those who are on Twitter vs. Facebook vs. Instagram vs. LinkedIn choose those channels for different reasons. At Exprance, we're passionate about WordPress and web design. What are their pain points? my husband and I have small Ma & Pa kind of business and now we have incorporated son to it, and therefore would like to see if maybe we can introduce it to the media. A graphic designer might work well with a web designer because the skills complement each-other. Thanks! Knowing your audience is key to succeeding in business social media. How will your offering make a prospect’s life better or easier or more profitable in some way? 1. Your first day or week at a new social media job should be spent doing a lot of listening and learning. Seek out complementary businesses so you can help promote each-other. For specific inquiries about our services and how we can help, please fill out our contact form. You know it's relevant to your business because it came from your business. Tell about your brand story; the past, present, and even the future. As a business owner, you wouldn't launch a new product onto a more traditional marketplace without some in-depth market research first - don't ignore this on social media. We'd love to learn more about your business and website design project. We’d be happy to work with you on a business development plan if that’s something you’re interested in. A new blog post… or any other new content, including ebooks, infographics or webinars. Be sure the content you're writing for your business blog is valuable and will connect with your audience. Even if you’re only a business-to-consumer brand, you’ll have different segments that you want to target. Please email: melissa [at] alleecreative [dot] com and we can talk! Check your email (and spam folder) to verify your subscription and gain access to lots of free documents. Brands typically rely on the following pieces of anticipatory content … Making someone laugh can create an immediate connection with your brand. Named a "Top Young Entrepreneur" by Minnesota Business Magazine and one of 100 inspirational women to watch in the U.S. by the Inspirational Woman Project, Melissa brings two decades of experience in marketing strategy, content management, writing, design and business development to the Allee Creative team. Click To Tweet Set Up Social Media Accounts… The effectiveness of social media for marketing a new product has already been tried and tested many times. People love to talk about themselves. No matter the context or channel by which you’re making your introductions, it’s important to keep the following in mind: There’s a reason you can only text or tweet 280 characters. Hi there! Keep it relevant. It means we don't simply deliver what you order. Please fill out the form on our “Contact” page and we’ll be in touch. At the same time, if you’re business to business then LinkedIn makes more sense Instagram. Your social media profiles can’t always be about you so why not add some entertainment in there? Make sure you have a Marketing plan template (DOCX 140.2 KB). 1. The most common question is: what do you post on your business’ new social media accounts? A few years ago explainer videos became extremely popular. This field is for validation purposes and should be left unchanged. It’s not worth your time unless it doesn’t take you much time. They don’t have to be direct competitors. How do i introduce my business to people out there, so i can get clients. My husband along with his brother and his wife recently purchased a sign business, we want to post our picture in front of the business but don’t know exactly what to write, other than “Meet the new owners?” But thinking we should start out with asking a question… need a sign, flag, banner, etc, reach out to ( our business name) ?! How much it helps search is debatable. Please can you help me out? You won’t see any results and it’s a great way to become disillusioned with social media. 1. What To Post On Your New Social Media Accounts When Starting Out. Step 3 of your social media plan: Set up/create a business website if you don't have one and install the tool(s) you're going to use to measure your social media goals. But you can help your new website get noticed by using social media. If you make a product, people would LOVE to see how you make it. You need to establish what works, what doesn’t, and what goals you’re trying to meet. So here’s 21 ideas for social media content to help you shake things up. Keep your social media updates and posts short and sweet. Social media always starts out in the relationship and building trust stage. To help you kick things off on the right foot, here are eight things to do during your first week as a social media manager. Get ready to join some groups on Facebook and LinkedIn. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. However, the difference in meeting someone new in person is that by default, they can see you exist. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and … Social media amplifies your efforts so you can be found and engage a wider audience to grow your business. As your customers are drawn in, they will then lead the conversation into natural questions, feedback and comments along the way. We publish lots of great content for businesses. There’s a lot to figure out and learn when you’re starting a new business. Be intimidating, so here ’ s too complex for words some way s and. Twitter impressions and 500,000 new Facebook fans.. 4 web designer because the complement... From their mistakes types of customers so why not add some entertainment in?. 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These steps, you ’ ve experienced challenges starting your relationship seen as a spammer goal you have marketing.