Let’s look at some of the ways B2B and B2C website design best practices differ. That’s because a customer can make decisions faster than a whole organization. Email metrics and metric-based improvements deserve their own focus, so we’ll thoroughly cover this topic in a later post in this series. Recent Posts » Tips and Best Practices for 6 Types of Business Email Templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. It highlights what’s important, while the video and design make the email interactive. Automating action-triggered emails help you save time and energy. The email could be missing mobile code, or it could use CSS positioning which Outlook doesn’t read. This will help you determine if you are doing enough to engage your audience or not. Knowing that for every dollar spent on email marketing, you get $43 back, no wonder why it is judged as paramount. It also states the promises and offers a member will receive. GDPR requires express opt-ins for specific email types and that only the information needed to complete the requested task be collected (so, if someone signs up for a newsletter, you can’t ask their birthday). Add more value. The main email laws impacting North American companies are: CAN-SPAMA US law built to fight spam emails that applies to all US companies. Re-engineering your email templates to ensure the underlying code will flex to give the best user experience for multiple devices can be a worthwhile investment. Try to prove to your recipients that you know them by adding custom fields in your email body. Several internet privacy and email laws have been introduced over the past few years that impact who a company can email and how, with hefty fines for non-compliance. A successful B2B email marketing sequence can contain more than 30 emails. A drip campaign includes a series of emails that are sent automatically. Testing ensures that you can spot issues before an ugly or non-functional email gets sent to your contacts. Develop each email with a clear goal and prominent CTA. It gives an insight into the added value you can offer. Holidays are the time to be grateful. The top B2B email best practices for the 2020s are: Plan emails as part of your overarching marketing strategy Segment your database to keep emails relevant to … Here is a B2B email example from Rdio to remind their registrants to finish what they started. It is essential that your website design provides a pain-free, seamless, and satisfying experience to your visitors. In summary, the first step is to have your emails opened. This example of a B2B marketing email shows that Intuit uses its creativity to remind customers to check their credit rating. It sparks new customer relationships and deepens your relationship with existing customers. All to increase customer engagement and revenue. It requires that header information (from, reply to) is not misleading, that subject lines are not deceptive, and that every email includes the company mailing address and opt-out link. This B2B email design is catchy and professional at the same time. You can collect email addresses by promoting a webinar or a podcast on social media. You will also want to measure the email goal completion rate. Many email sending programs have a way to preview emails across specific devices and email clients. Keep your database clean and up to date. If your email marketing tool charges by database size, they can also be costing you quite a bit of money. It’s merely a great way to expand your email list. Then you can personalize your content according to your target audience. Yet, email marketing is your way to collect the interests of your partners and subscribers. Identify contacts that have not opened emails or visited your website within a certain period of time. The result is creative and attractive. This makes your audience more willing to be contacted afterward. It allows you to market your services and show the audience how you can help them achieve their goals. It is essential to be up to date when it comes to B2B email statistics. You can rely on David Taylor Design for all aspects of web design and strategy development. Payment confirmation emails are essential since it informs and reassures your buyers that their transaction was successful. All that you need to compare your metrics such as opening rate, click-through rate, and engagement rate to other companies in the same industry. According to Mailchimp, recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns (more statistics here). Last week, we kicked off our blog series covering email for B2B technical companies with an overview of email marketing and why it is still a viable and valuable marketing tactic. B2B email marketing may seem complex at first, but it can be extremely simple if you want it to be. The “tone of voice” describes the specific marketing communications tone. That is why we conducted 5 B2B emailing best practices for you to adopt. September 22, 2020 | 5 minute read. For example, you can display different content to CEOs than the one you display to directors. B2B marketing emails should be informative about the product/service and its benefits. It inspires real creativity when it comes to B2B emails. It is simple, on point, and attractive. Read it here: Is B2B Email Dead?). But with dynamic content, you can use a single email to show different content to different recipients. Explore our Business-to-Business (B2B) Toolkit. But no worries! How easier could it get. This way you get in touch with your leads when they’re most interested. So then you can turn your audience to leads quickly. It has explicit content and a minimal and attractive call to action button. It is essential to keep your design professional, hence, use less than four types of fonts in a single email. At this juncture, you may wonder why it is so important. It is quite common for subscribers to join your contact list and then stay on the fringe, receiving your email but never getting involved in your products or services. It personalizes communication and builds long-term customer loyalty. Essential Best Practices for B2B Email Marketing in The New Decade Learn more. It allows you to remind your customers to activate their accounts after their registration. It then goes through a chain of administrative decisions to be validated. This is a matter of great concern for any company. It’s designed to track visitors as they navigate your site and detect when their behaviour indicates that they need additional content to stay engaged. Learn more. This way, each recipient receives a unique email, making them more likely to respond and engage. 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